a technology that surfaces hundreds of thousands of reviews, demos, tutorials, unboxing and impressions videos about products, destinations and brands - in streamlined fashion and at scale.
They had no brand, no visual identity, and their product had no user interface.

We created their first branding around the original idea.

Then they grew and evolved and added more products and technologies:

So they came back to us...

  • We went back to the drawing board


  • Shortly after the launch of the new brand, the company sold the productized sections of their business and concentrated their entire resources on their cutting edge image recognition technology, offered via API.

    The design of their website was flexible enough to easily adapt to this change.